The answer is “Yes, but not to the same extent as the Marketing and R&D teams.” If you hold this view, you are correct. Finance and accounting functions are often seen as essential but less glamorous. When aiming to expand your company, it is advisable to invest in penetrating new markets, generating leads, and developing new products. However, it would be unwise to underestimate the role of the CFO and the financial team. They play a vital role in any organization as they are responsible for managing the company’s finances, optimizing resources, mitigating risks, and making strategic decisions to ensure the company’s financial well-being and success. The following infographic will provide further insights into the information flow and the impact of having the right person in this role.