Pre-Seed and Seed funding

Essential Steps for Startups – How to prepare For Seed Funding


Securing seed funding is a critical milestone for any startup, requiring meticulous preparation and strategic planning. To embark on this journey, startups must ensure they have a solid foundation in place, including a comprehensive business plan, a robust financial report, and a clear outlook for the future. In addition, understanding how equity will be allocated is pivotal, as it determines the extent of ownership shared with investors. This guide outlines the key steps startups need to consider when preparing for seed funding.

Establish a Solid Foundation:

Before initiating funding rounds, it is imperative to have essential documents in place:

  1. A detailed business plan
  2. A comprehensive financial report outlining the current financial status
  3. A thorough financial outlook projecting future performance
  4. Clear understanding of legal requirements related to funding, business licensing, and other pertinent aspects
  5. Well-defined plans for employee recruitment and operational procedures

Remember, in the absence of an established track record, investors will rely heavily on your projections when making funding decisions.

Understand Equity Distribution:

Anticipate the amount of ownership you are willing to allocate to investors in exchange for their support. Maintain at least 51% ownership to retain control. If you have business partners, establish equitable distribution of ownership amongst yourselves and determine the portion available for potential investors.

For smaller businesses, a single Angel Investor may play a pivotal role, potentially acquiring a significant share of equity and influencing business operations. Collaborate closely with your CFO to navigate these crucial decisions.

Network Effectively:

Leverage your professional network, especially if you have prior entrepreneurial experience or an established presence in the business community. For newcomers, proactive networking is essential in connecting with potential investors and fellow entrepreneurs who can contribute to your startup’s success.

Harness the Power of Social Media:

Establish a strong online presence to engage both potential customers and investors. Actively promote your business on social media platforms to generate excitement and interest. Investors often assess your digital footprint, even after in-person meetings.

Engage a Financial Expert:

Enlisting the services of a financial controller, such as those provided by External CFO, can be instrumental in ensuring your startup’s financial readiness. They will assist in formulating a comprehensive financial outlook and guide you through the process of securing funding and investors. Explore part-time or fractional CFO services for tailored support.


Preparing for seed funding requires meticulous planning and strategic foresight. By establishing a solid foundation, understanding equity allocation, networking effectively, leveraging social media, and engaging financial expertise, startups can position themselves for success in the competitive funding landscape. Remember, thorough preparation and informed decision-making are the cornerstones of a successful funding journey. Contact External CFO today to explore how our services can empower your startup’s financial endeavors.